Marketing Magic

Indentify your Audience, Identify your Message. Just Like Aquaman.

October 1, 2010

In business, particularly small business, there’s a tendency to take an “if you build it, they will come” approach to marketing, as if simply hanging out your shingle ensures that throngs of customers will come rolling in. Marketing takes the opposite approach, seeking to drive customers to a business. It always begins with helping businesses identify who their customers are, what messages to tell them, how to get the messages to them, and how to measure their effectiveness. (more)

By Daryl R. Dirham, Project Leader and Copywriter
Grabowski & Co.

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